Buyers Guide: Content Management Systems
Sometimes the first consideration when choosing a content management solution (CMS) is to determine exactly what it is. Well, imagine your website is like the house you live in. A web design agency has built this house for you, a web host has fitted the gas and electricity and ensured that the house is large enough for your needs, and graphic designers and copywriters have made the place look good. But what if you want to chuck out some of your old furniture, move things around or update your aging entertainment system? Doing this on a website is not as easy as it is in reality, which is why you need a CMS to enable you to do a little spring cleaning and ensure everything is up-to-date and working to the required standard.
In other words, a bespoke CMS can facilitate your control of almost every aspect of your website so that simple changes can be undertaken quickly and cost effectively. It should also enable you to make the following modifications without bringing in a consultant or specialist:
A good CMS should also mean that you can receive inquiries through an online form feedback, manage your product database, view an online sales chart, download customer details into Microsoft Excel, maintain a secure area for payment details and create administrator accounts with different levels of Security access. In addition to this, an advanced CMS gives you detailed user statistics allowing you to see how many people have viewed your website, when they viewed it, what pages they looked at, which search engine they came from and what they typed into the search engine To get to you. Such data can be shown in both graphical and tabular formats that can be used in company presentations and reports to identify areas of strength on the site and areas where there's room for improvement.
As should be clear by now, the great benefit of employing the right CMS is that it enables the manager of your webpage to conduct routine content updates, which keeps the site dynamic and attractive to new and existing users and allows content authors to publish material without Having to learn new skills. This removes the need for having to hire an expensive contractor, so you can implement changes when they are required without having to think about the expense. Effectively, a good, integrated CMS allows you to take control of your site. Integrated CMS systems can be expensive, but the overall cost of ownership of the site will be dramatically reduced over time.
Here are a couple of things to look out for reviewing any prospective CMS package:
This article provides a comprehensive outline of the benefits of employing a CMS for your web site and the particular areas you should look at to ensure that you have the right CMS working for you. The best of luck in hiring a provider who can build a CMS that fits your company like a fine Saville Row suit!